About Easter Trees
Easter Trees began with a simple question: why doesn't Britain have a blossom season?
Japan has sakura — a few weeks each spring when the whole country comes alive with blossom, families gather under the trees, and cities are transformed. There's no reason Britain couldn't have the same. We have the climate. We have the trees. We just need to plant them.
Easter Trees is a community initiative to create a new annual tradition: planting a blossom tree at Easter. The idea is that over time, as millions of families each plant a tree, Britain's towns, villages, and cities will be gradually transformed by blossom every spring.
Why Easter
Easter is the festival of resurrection — the most hopeful weekend in the Christian year, marking new life out of dark ground. Blossom is the natural emblem of that. Buds opening on bare branches, a tree pushing flowers into cold air. We want this campaign to honour Easter's meaning, not borrow its name. The first planting weekend is anchored by Good Friday, 28 March 2027 — but the act of planting can happen whenever in the weekend, or the week after, suits you and your community. Sit with the spirit of the days, then put a living thing in the soil.
Easter Trees is open to people of every faith and none. It's a community campaign in the broadest sense. But where it's hosted by a church, school, or other community of belief, we want it to feel like an extension of what's already there — not a marketing peg.
How it works
The tradition is simple. Buy a small potted blossom tree. Bring it into your home for Easter weekend and decorate it with edible ornaments — suet blossom, seed-filled eggs, bird-food baubles — like a Christmas tree for spring. Then plant it — at whatever point over Easter (or the week after) suits you — in your garden, your school, your local park, or a community space.
Some species blossom even when small. Others take a few springs to show. Either way, the decoration carries the first Easter — and every Easter after, the tree carries a little more.
Tara Button
Easter Trees was founded by Tara Button — author, entrepreneur, and long-time advocate for living better with less. She is the founder of Buy Me Once, the global directory of long-lasting products, and co-founder of Beagle, a sustainable shopping app and certified B-Corp (acquired by Faircado in 2024). She is the author of A Life Less Throwaway (Penguin Random House, 2018), a book on conscious consumption translated into multiple languages.
Her work has been recognised by Marie Claire as a Change Maker and across the sustainable-living movement for nearly a decade. Easter Trees is her next chapter: shifting the focus from buying less to planting more.
Tara writes occasionally about Easter Trees and the journey to launch on her newsletter — email to subscribe.
Want to back this?
We're talking to charities, foundations, councils, faith groups, and businesses who can help Easter Trees scale credibly into 2027. If you're one — or think you know one — let's talk early. We'd rather build the right partnerships now than chase logos in March.
Get in touch
For press enquiries, partnerships, or to volunteer, please get in touch.