Partner with Easter Trees

What we are

Easter Trees is a community campaign building a new annual tradition for Britain: every Easter, families plant a blossom tree. They bring a small potted blossom tree home for the weekend, decorate it with edible bird-food ornaments, then plant it any time over the weekend (or the week after) — in their garden, a balcony pot, a churchyard, a school field, a park.

The first spring, people say "that's a nice idea." The third spring, "we should do that too." The tenth spring, "we've always done this." Over time, every town and village in Britain has its own blossom season.

The campaign was founded by Tara Button — author of A Life Less Throwaway, founder of Buy Me Once, co-founder of Beagle (B-Corp, sold to Faircado), Marie Claire Change Maker. Easter Trees is a Community Interest Company — the CIC application has been filed with Companies House and is pending registration (see governance).

Where we're going

• 2026 — gathering: CIC registration confirmed, building a public map of community planting spots, signing up garden centre partners, recruiting horticultural advisors.
• Easter 2027 — first national planting: Good Friday 28 March is the launch. Tens of thousands of families plant blossom trees across the UK in a single weekend.
• 2028 onwards — annual: the tradition repeats every Easter, growing each year. Seasonal habit, not one-off campaign.
• Long-term: millions of blossom trees across Britain, planted family by family, year after year. A national blossom season, built from below.

What we'd ask of a partner

The right ask depends on the partner. We're flexible. Some things that would help:

• Endorsement & amplification — a quote, a logo (when our governance is fully in place), one mailing to your supporters, social posts at launch.
• Technical credibility — a horticulturalist, ecologist, or conservation lead who'll review our tree guide and sit on an advisory group.
• Reach into hard places — schools networks, faith groups, local authorities, farmers, allotment societies. Easter Trees lives or dies on landowners saying yes.
• Funding (later, if it fits) — small grants for site insurance, the asset pack, the CIC setup. Not the first ask.
• Honest scrutiny — tell us where the model is weak. We'd rather know now than at launch.

What we'd offer in return

• A vehicle for your supporters to act at home. Easter Trees gives the people who already care about your mission a concrete, family-scale, calendar-anchored thing to do — every spring.
• Co-branding on partner-tier materials, with terms agreed in advance. We're not chasing logos; we want a small number of meaningful partners.
• Regional demand data — anonymised aggregate signups, useful for your campaign planning and for any local-authority engagement work you're already doing.
• Press & media — Easter 2027 will be a moment. Anchor partners get foreground placement in any media we drive.
• Founder access — Tara is the public face and will champion partner work directly, not via an agency.